Answers to the most frequently asked questions can be found below. If you cannot find the answer you're looking for, then please submit a support ticket for a prompt response to your question.
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What is ?
WorldWideLists.com's is an easy-to-use pay-per-lead co-registration program. helps advertisers effectively reach their target audience and turn targeted browsers into interested leads.
Advertisers set and control the price they pay by choosing their cost-per-lead in categories relevant to the description of their advert/newsletter/ezine/offer. has the unique ability to position advertisers' adverts/newsletters/ezines/offers within highly relevant content areas, a feature not found elsewhere. |
Why use ?
Advertisers use because their advert/newsletter/ezine/offer appears in relevant categories on WorldWideLists.com. is the only pay-per-lead program that offers content placement. This way, our advertisers receive highly targeted, opt-in leads. The more targeted the leads, the more responsive they will be to your offers. |
Is there any software to download or install?
No. You do not need to download or install any software on your web server because is housed on our web servers.
Once you sign up, you will have instant access to the password-protected Member Center where you can manage your account and edit your list details. Your list will then appear on our high traffic web site WorldWideLists.com. When people request a subscription to your list, confirms their names and email addresses, and then passes them to your email address, autoresponder, or web form.
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Is restricted to newsletters only? Can you drive targeted subscribers to my 7-part email course?
Any opt-in list, including email newsletters and email courses are both acceptable, and can be advertised in our network of co-registration web sites. If you publish an email course which is sent to your subscribers by autoresponder, for example, then can trigger your autoresponder by sending your opt-in email addresses to your autoresponder email address.
As an example, you can subscribe to the 7-part email course Build Your Opt-in Email List at Lightning Speed and Boost Your Bottom-Line. |
What is the best way to go if I don't have a newsletter or ezine yet?
The beauty about is that you don't need a list or ezine to get started.
Once you create your account, you can come up with a list name and description, which will then be prominently displayed in targeted category pages on WorldWideLists.com.
This way, people can start subscribing to your list immediately, and your list of subscribers will continue to grow, all while you spend your valuable time preparing your list content and its first issue.
Then, once you're ready to launch the first issue of your list, you'll already have a solid base of responsive subscribers.
All too often, people who want to start a list end up spending many hours, weeks, and months tweaking and fine-tuning the content, and the look and feel, of their list. Then, when they're finally ready to launch their first issue, they have NO subscribers.
So, by getting started with now, you'll put yourself ahead of the game. |
If I sign up for 1000 double opt-in leads per month, will I be paying $177 per month or could it possibly be more depending on the bidding process?
If you sign up for 1000 double opt-in email addresses for a cost of $149.95 (15 cents per subscriber) and subsequently change your bid price from, say 15 cents to 16 cents each, then you will actually end up receiving 937 opt-ins because of your higher cost-per-lead (bid price).
The advantage of increasing your bid price is that your listing would appear more prominently towards the top of the category pages, above the clutter of other listings, many of which have a bid price of 15 cents.
The display of lists is much like the display of search listings in pay-per-click search engines - the higher your bid price, the higher your listing appears on the page. |
What are the differences among single opt-in, double opt-in, and triple opt-in?
Single Opt-in
Single opt-in implies permission, meaning someone has given you explicit permission to send them email in a certain capacity. If the person checks the checkbox next to your listing, then this implies their subscription request.
Our system does, however, send the person a confirmation message to verify their intent.
If you select your Opt-in Method as Single opt-in, then when someone requests a subscription to your advert/newsletter/ezine/offer, our system sets the person's subscription status to "pending" and we send them a confirmation message.
If the confirmation message is returned because of a permanent error (i.e., User unknown, Mailbox not found, Invalid recipient, etc.), then the person's email address is marked as "rejected." The email address will not be passed along to you, and you will not be charged for the lead.
If the confirmation message is returned because of a temporary error (i.e., timeouts, out-of-office replies, etc.), then our system will attempt to delivery the message 6 hours later.
As another safeguard to help protect against fraudulent subscriptions, each single opt-in confirmation message includes an opt-out link. If the recipient clicks the opt-out link within 12 hours of receipt of the message, then the recipient's email address is marked as "rejected." The email address will not be passed along to you, and you will not be charged for the lead.
Double Opt-in
Double opt-in means that the user has confirmed their request to receive your list.
If you select your Opt-in Method as Double opt-in, then when someone requests a subscription to your list, our system sends them a confirmation message which must be replied to. If the recipient replies to the confirmation message, then their email address is passed along to you.
Triple Opt-in
Triple opt-in takes the subscription process one step further.
If you select your Opt-in Method as Triple opt-in, then when someone requests a subscription to your list, our system sends them a confirmation message which must be replied to. If the recipient replies to the confirmation message, then our system sends them a second confirmation message which must be replied to before their email address is passed along to you. |
How are your leads any different than buying them from OppSeekers and NitroListBuilder?
These lead sources only provide you with generic email addresses that have not specifically opted in to YOUR list. The leads they send to you may have "requested information," but they have not specifically requested a subscription to YOUR list because they know nothing about the content of your list. They have never seen it.
The advantage of using is that your list is placed specifically on relevant pages. For example, if you publish a business-related list, then it would appear in our Business category.
Only when someone comes to our web site and finds your list title and brief description, do they decide whether or not to subscribe to it. If they do request a subscription to your list, and subsequently confirm their subscription request, then their email address is passed along to you. These are considered double opt-in email addresses.
The "leads" you receive from sources OppSeekers and NitroListBuilder are just that - leads. There's a HUGE difference in QUALITY when comparing leads to "confirmed subscribers."
Remember the adage "You get what you pay for." If you're paying a penny for a lead, then you can expect unresponsive subscribers, and little, if any, return on your investment.
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Can send my new subscribers to my web form or autoresponder?
Yes. This feature alone will save you loads of time every month so that you can dedicate your valuable time to other areas of your business! No more manually adding subscribers to your web form or autoresponder. Subscribers can be sent to your web form or autoresponder daily, weekly, or immediately.
also archives your subscriber reports in the secure, password-protected Members Area so that you can easily access them at any time. |
How much does it cost to advertise my advert/newsletter/ezine/offer?
You can create your own account for as low as $47 per month. You don't pay for your listing in the directory, and you don't pay for any clicks or other charges. There are no hidden charges.
You can review our ratecard here. |
I live outside the United States. Is available internationally?
If you choose to purchase a leads package using any major credit card, then can be purchased from any country worldwide.
If you choose to purchase a leads package using PayPal, then you must reside in one of the following countries. |
How do I sign up for ?
You can register for here.
Our Editorial team will review and approve your account within 2 hours. Once your information has been approved, and your payment has cleared, your advert/newsletter/ezine/offer will appear on category pages on WorldWideLists.com and our premier partner web sites. |
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Once my account has been approved, how quickly will my advert/newsletter/ezine/offer appear online?
Our Editorial team will review and approve your account within 2 hours. Once your information has been approved, your list will appear on relevant pages on WorldWideLists.com a welcome email containing your Account Number and Password will be sent to your email address so that you can login to the password-protected Member Center. |
Does verify the email addresses of all subscription requests?
If you selected Double opt-in from the Opt-in Method drop down menu, then the leads passed along to you are, without exception, confirmed, opt-in leads.
has also been designed to filter out autoresponder email addresses, pay-to-surf incentive email addresses, and invalid domain names. also filters out email addresses and names which are may be deemed offensive. |
Your account includes a 5% "fudge factor" to help offset the cost attributed to any undeliverable email addresses. In other words, if you purchase 1000 leads, then you will actually receive 1050 leads. The additional 50 leads are sent to you free of charge.
In most cases, undeliverable mail identifies mailboxes which are temporarily full and have reached capacity, or people who are on vacation and have created a temporary auto-reply message. If you wait a couple of days and then attempt to send mail again, more times than not, the email address will accept your message. |
Where do all the leads come from?
As a advertiser, your advert/newsletter/ezine/offer will appear in relevant content areas on WorldWideLists.com, in addition to relevant pages on premier partner web sites.
We are able to drive large amounts of traffic to our network of web sites by advertising in targeted email newsletters/ezines and pay-per-click search engines. This way, guarantees that a highly targeted audience will find your advert/newsletter/ezine/offer.
does not harvest email addresses. All leads are people who have specifically requested a subscription to the newsletters/ezines/offer listed on WorldWideLists.com and on premier partner web sites.
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Can I select which categories my advert/newsletter/ezine/offer will be listed in?
Yes. The new leads you attract are highly targeted because your advert/newsletter/ezine/offer appears only in the relevant categories of your choice. You can choose from over 30 top-level categories and 1,050 targeted sub-categories. This unique feature sets apart from other pay-per-lead services. |
Where will my advert/newsletter/ezine/offer appear?
As a advertiser, your advert/newsletter/ezine/offer will appear in relevant content areas on WorldWideLists.com, in addition to relevant pages on premier partner web sites. |
How will my ad appear on partner sites?
Your list name will always appear when your listing is displayed. Depending on the partner site, your list description and cost-per-lead may also be displayed. |
What if there is more than one ad with the same cost-per-lead?
Unlike pay-per-click search engines such as Overture, advert/newsletter/ezine/offers with the same cost-per-lead amount are not be listed on a first-come, first-serve basis.
When two or more advertisers pay the same cost-per-lead, their adverts/newsletters/ezines/offers are randomly displayed to ensure fair and equal exposure. This policy helps us maintain a fair marketplace. Every time the page is refreshed or reloaded, adverts/newsletters/ezines/offers with the same cost-per-lead are randomly displayed. |
How do I ensure the leads I get are targeted leads?
We only accept advert/newsletter/ezine/offers with relevant content, which helps to ensure that all of your new leads are highly targeted. Another way to look at it would be that people who browse the WorldWideLists.com directory "self-qualify" themselves as targeted traffic by searching on a particular category and receiving only relevant advert/newsletter/ezine/offers for that particular category. |
Does have a minimum cost-per-lead?
Yes. Single opt-in leads are available from 14 cents each, and double opt-in leads are available from 17 cents each.
For example, if you purchase 250 single opt-in leads per month for 3 months, at a cost of $107, this works out to 14 cents per leads.
You can review our ratecard here. |
How can I know how much I should pay per lead?
When determining your cost-per-lead, it is important to consider where you want your advert/newsletter/ezine/offer to appear on category pages relative to other member ads, and how much you want to spend per lead. Positions 1-3 give you more exposure (and more leads) by appearing at the top of the category pages. If you want to be at the top of a category page, then you'll need to have the highest cost-per-lead for that category. |
How long does it take before my ad goes online?
Your advert/newsletter/ezine/offer will typically appear online within 2 hours after your account has been approved. Once your account has been approved by our editorial team, you will receive an email confirmation and important information about your membership. |
How many leads can I expect to receive?
The number of new leads you receive depends on many key factors:
1. Category placement
The WorldWideLists.com directory is broken down into over 30 categories. Some of the more popular categories include many adverts/newsletters/ezines/offers which means one thing - competition.
To ensure that your advert/newsletter/ezine/offer stands out from the crowd, you can take advantage of our unique bidding system. The more you pay per lead, the higher your advert/newsletter/ezine/offer will appear in the relevant category pages.
2. Category traffic
Some categories are more popular than others. To increase the odds that people will come across your advert/newsletter/ezine/offer, you can dramatically increase the exposure of your advert/newsletter/ezine/offer by placing it in many different relevant categories.
3. Newsletter name and description
They say, "You shouldn't judge a book by it's cover," but the fact is the first thing readers see is the title of your advert/newsletter/ezine/offer. Newsletter/ezine/offer titles which are creative, flashy, and relevant to the content you deliver, get the best results. Plus, your advert/newsletter/ezine/offer can also include a 300 word description. The better you describe your advert/newsletter/ezine/offer, the more likely someone will request a subscription. |
What type of reporting formats are available?
is offers members the flexibility of choosing from more than 100 reporting formats.
Each morning you will receive a subscriber report which contains the email addresses (and optionally names, IP addresses, and subscription date and time stamps) of all leads who requested and/or confirmed a subscription request to your advert/newsletter/ezine/offer during the previous 24 hours. These daily subscriber reports will be sent to your personal email address for your reference. |
What are the terms and conditions of my membership?
By becoming a member, you agree to be bound by the terms and conditions of the Advertiser Agreement.
For a printer friendly version of the Advertising Agreement, click here. Otherwise, please view the agreement in the box below.
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How do I deal with undeliverable (bounced) mail?
Some bounces are the result of temporary problems with the lead's mail host or with the Internet itself, while other bounces are the result of abandoned email accounts, people that left the company they worked at, etc. You can look at the information in the message that explains why the message bounced and make a decision whether or not to remove that lead based on whether the problem appears to be temporary or not.
In most cases, undeliverable mail identifies mailboxes which are temporarily full and have reached capacity, or people who are on vacation and have created a temporary auto-reply message. If you wait a couple of days and then attempt to send mail again, more times than not, the email address will accept your message. |
Is there any software to download or install?
No. You do not need to download or install any software on your web server because is housed on our web servers.
Once you provide us with your list name and a brief description, your list will appear in our directory at WorldWideLists.com. When people visit WorldWideLists.com and request a subscription to your list, confirms their names and email addresses, and then passes them to your email address, autoresponder, or web form.
Once you sign up, you will have instant access to the password-protected Member Center where you can edit your list details 24/7. |
One of your exclusive features is Refunded Unsubscribes. How does it work?
If a subscriber requests a subscription to your list, and subsequently unsubscribes within the first 24 hours, then send us a copy of his removal request. Your account will be credited and you won't have to pay for that subscription. |
Do you collect any other information besides email addresses?
When someone requests a subscription to your advert/newsletter/ezine/offer, they must enter an email address. They may also optionally enter their first name or full name.
If your ad is set as single opt-in, then this information is passed to autoresponder or web form within seconds or minutes.
If your ad is set as double opt-in, then this information is passed to autoresponder or web form as soon as the person responds to our confirmation message.
We also capture the IP address where the subscription request originated and the subscription request date and time stamp. This information is summarized nightly, and a daily subscriber report is sent to your personal email address for you reference. You can also review your online subscriber reports in the Members Area.
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How does real-time delivery to my web form work?
If you choose Web Form as your preferred Delivery Type, then all you need to do is tell us the action URL which your form uses when the subscriber submits your form.
For example, when you view the HTML source code for your form, you may see something like this:
<form method="post" action="http://www.yourdomain.com/cgi-bin/arp3-formcapture.pl">If your form contains HTML source code like this, then the web form address (action URL) would be http://www.yourdomain.com/cgi-bin/arp3-formcapture.pl.
This feature allows you to have your new opt-in subscriber names and email addresses sent to your Web form script "behind the scenes" so that they are automatically added to your mailing list.
When someone enters their name and email address on our web site, WorldWideLists.com, and requests a subscription to your list, and others, their information is then passed to your web form script. In turn, your web form script processes the data and adds the subscriber's name and email address to your email list.
Note: Your new subscribers are not directed to your web page, so they cannot complete a survey or submit information to your web form other than their name and email address. |
I have noticed that some ads are highlighted in yellow color. Why? And why aren't they all in the top positions?
The List Highlite add-on feature allows you to add attention-grabbing color to your listing so that you can stand out from the crowd and increase your subscription rate by up to 300%. Any member can use the List Highlite add-on, whether they maintain the top position in a category or not. |
I am considering a purchase of 1000 leads per month but after the first couple of days I have only received a handful of new subscribers. Will you be able to generate 1000 or more subscribers within 30 days?
Based on current traffic trends and the number of daily subscription requests on WorldWideLists.com, can generate up to 5000 single opt-in email addresses per month for your list, 3000 double opt-in email addresses, or 2000 triple subscribers per month.
Once you have completed the payment process, the exposure of your list across our network will be improved which will dramatically increase the number of daily subscribers you receive. |
I've heard that the quality of single opt-in leads are not very high. is there any truth behind this?
Double opt-in means that the user has confirmed their request to receive your list. sends the user a confirmation message which must be replied to before their email address is passed along to you.
Single opt-in implies permission, meaning someone has given you explicit permission to send them email in a certain capacity. does not send the user a confirmation message to verify their intent. If the user checks the checkbox next to your listing, then this implies their subscription request.
As a result, the single opt-in quality is less than that of double opt-in email addresses. If QUANTITY is what you're looking for, then your best choice is single opt-in. However, if QUALITY is what you're looking for, then your best choice is double opt-in. |
Do you accept fee-based (paid subscription) newsletters/ezines?
Yes. WorldWideLists.com contains both fee-based (paid subscription) lists and free lists. |
When I purchase 500 leads per month, am I guaranteed to receive all of them within 30 days, or do you just charge me for the number that I actually receive?
Some of our clients receive from 3000-5000 opt-ins per month, so it is safe to say that you'll receive all 500 opt-ins within 30 days. If not, any additional funds in your account will be carried over to the next month. |
Is and WordWideLists.com compliant with all government and CAN-SPAM regulations?
We abide by all laws and compliance issues set forth by the Canadian and United States governments, and the CAN-SPAM Act. |
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